Stars more massive than the Sun have higher core temperatures.
Nuclear fusion rates increase dramatically at high temperatures (eventually
though a different mechanism, the carbon - nitrogen - oxygen cycle).
Thus the more massive the star, the greater the luminosity.
Massive stars burn through their nuclear fuel at a much faster rate than low mass stars, and, consequently, their lifetimes are shorter. For example (solar units and millions of years):
Star | Mass | Luminosity | Lifetime |
Rigel | 10 | 44,000 | 20 |
Vega | 2.4 | 28 | 500 |
Sun | 1 | 1 | 10,000 |
Proxima Cen | 0.1 | 0.00006 | >1,000,000 |
In order for life to develop, the central star in a planetary system must be long-lived: this restricts the sample to stars with masses less than 1.5 times the Sun's mass (but not too small).
Fortunately such stars are the majority in the sky.